The vast majority of consumers want to save energy (83 percent of U.S. consumers said so last year), and macro trends in electric consumption certify the success of energy efficiency efforts. The International Energy Agency forecasts a paltry 0.5 percent growth in annual electric demand in the U.S. and other OECD countries over the next two decades. And many energy experts assert that even these growth estimates are painting a rosy picture for the industry. Since their arrival in the 1880s, power companies have grown tremendously. Today, the average American household uses seven times as much electricity as it did in 1950. And with similar load growth in the commercial and industrial...
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